Grumpies will serve as digital avatars and a genesis pass to our brand. What this means is that users will hold a membership that grants access to things such as airdrops, along with token gated discounts and exclusive opportunities. More importantly however, it is a tradeable membership that allows individuals to express themselves equally in both the physical and digital worlds. With people choosing to use illustrations to represent themselves online (ex: Bored Ape PFPs), we thought why not create something that allows individuals to wear the clothes they love IRL but on a custom character online. Users that purchase a physical garment will be able to change the clothing item on their avatar through our platform to mirror the physical good.